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SDG2

The project to develop competence and enhance online marketing competition for OTOP products is a project that is responsible for the area in Bang Sala Subdistrict, Pak Phanang District, Nakhon Si Thammarat Province.

This project has three main objectives:
1) enhancing or upgrading existing OTOP products to be community identity products and have a higher value.
2) To enhance competitiveness in the online market based on the use of media and digital technology. Creating an online marketing channel to sell community products in the area and
3) prepare and raise competition for the Bang Sala Sub-District community. We enable communities to compete on an online marketplace based on collaboration between higher education institutions, enterprises, and communities.

Bang Sala Subdistrict, Pak Phanang District, has been classified as an essential coastal subdistrict of Nakhon Si Thammarat Province. Because Bang Sala Subdistrict is a fishing area, it also produces both fresh seafood and processed seafood such as fresh seafood, frozen seafood, and dried food. The community is also generating additional income from processing—fishery products and other agricultural products in the area. Inquiries from coastal communities on the site revealed that the community requires technology support to improve seafood products in the community. This requirement includes consumer safety standards, product identity design, and online sales channel requirements.

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