Digital Communication Arts

Philosophy

The philosophy of the Communication Arts program is to enhance the capabilities of graduates to meet the demands of the media profession in the digital era, under the concept of “Creative Communication, Technological Literacy, and Social Responsibility.”

Objectives

To produce graduates with knowledge and understanding, creative thinking, digital platform skills, and an entrepreneurial mindset in media that can meet the demands of the media industry.
To produce graduates who are well-prepared to enter the professional world, with an emphasis on applying knowledge alongside practical experience. Graduates will be responsible communication professionals who adhere to ethical standards, such as the Code of Ethics for Media Professionals by the National Press Council of Thailand (2021), the Code of Ethics for Advertising Professionals (2023) by the Advertising Association of Thailand, and the Code of Ethics by the Thai Journalists Association (2009).
To produce graduates whose potential aligns with the 20-year National Strategy (2018-2037), the 13th National Economic and Social Development Plan (2023-2027), and Walailak University’s 20-year strategy, focusing on developing graduates with competitive abilities in the creative economy of the media industry.
To produce graduates who meet the four learning standards, including knowledge, skills, ethics, and personal characteristics, according to the Higher Education Qualifications Framework (2022).

Career Paths

Careers in Content Creation (Content Creative)

- Online Content Creator / Digital Content Creator
- Influencer
- Storyteller
- Creative
- Project Manager

Careers in Media Production (Production)

- Director
- Graphic Designer
- Photographer
- Videographer
- Video Editor
- Production Manager
- Producer

Careers in Media Entrepreneurship (Entrepreneur)

- YouTuber
- Freelance Photographer
- Production Company Executive
- Event Organizer

Careers in Government and Private Sector

- Public Relations Specialist
- Mass Communicator
- Media and Information Production Officer
- Marketing Communicator

Fees

Semester Fee: 25,000 Baht
Total Program Fee: 200,000 Baht

Program Structure and Study Plan

Total Credits Required for the Program: 126 credits

Course Categories	Program Update for Academic Year 2024
a) General Education Courses	Minimum 26 Credits Choose either English for 9 credits or Chinese for 9 credits.
b) Specialized Courses	Minimum 94 Credits
– Core Courses	60 Credits
– Minor Courses	21 Credits
– Cooperative Education Courses	13 Credits
c) Free Elective Courses	Minimum 6 Credits
Total Credits for the Entire Program	Minimum 126 Credits

Contact Information

Digital Communication Arts Program

Faculty of Informatics

Walailak University

Phone: 075-672204

Degree Title

Bachelor of Communication Arts

(Digital Communication Arts)

Bachelor of Communication Arts

School of Infomatics

Digital Communication Arts

Program

Study Plan
Year 2024

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Courses
Year 2024

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Scholarships

Student Loan Fund

Qualifications

M.6 or equivalent, Vocational Certificate

Program Overview

Accrediting and Teaching Institution

Walailak University

Accredited by the Office

The Office of the Higher Education Commission

Approved by the University Council

Further Study Opportunities

“You can pursue further studies at the master’s and doctoral levels in fields such as Communication Arts, Mass Communication, Marketing Communication, or other related disciplines at any educational institution, both domestically and internationally.”