Project Background
This research project focuses on studying and developing factors that influence the growth and enhancement of the batik textile business in Krabi Province, which the COVID-19 pandemic has impacted. The resulting downturn in tourism has led to widespread unemployment in the area. However, there are interesting products with the potential to be developed, showcasing local heritage in many dimensions. Moreover, there are numerous producers spread across every district of Krabi Province. In response, a career development project was initiated, offering batik-making workshops for interested locals in Krabi. These workshops aim to impart knowledge and identify innovative groups to engage in experimental work by presenting creative designs for producing batik textiles, focusing on both scientific and product design aspects.
About the Project
The project aims to enhance the potential of communities in Krabi Province by developing business models and branding for batik products, which are unique local items.
Project Objectives
- Create a sustainable business model for batik textiles in Krabi Province.
- Strengthen the capabilities of local entrepreneurs in product development.
- Design a distinctive brand for the products to make them recognizable in the market.
Research Process
- Community Needs Analysis and Assessment: Conduct research to understand the community’s needs and potential for batik product development.
- Business Model Development: Collaborate with the community to create suitable business strategies that emphasize sustainability and market competitiveness.
- Product Branding: Design and develop a brand for batik textiles that is visually appealing and reflective of the community’s identity.
- Integration of Learning and Teaching in Courses
Expected Outcomes
- Development of a practical business model for batik products that can be implemented in the community.
- Creation of a brand that adds value and increases the visibility of community batik products both locally and nationally.
- Strengthening the local economy through the development of high-quality, unique products.
- Integration of students into the community to present design work.
- Collaboration between students in digital art courses at the School of Informatics and the community to showcase designs created under the Krabi Model research project.
Other Focus Areas
- Textiles
- Red Palm Oil
- Huanamkhao Pineapple
